UTM Link Builder

Generate UTM‑tagged URLs with consistent parameters so analytics tools can attribute traffic and conversions to the right campaigns.

Campaign name length

13 chars

Source / medium label

18 chars

AD SLOT #1 (TOP) — high‑visibility banner for analytics and marketing tools.

Website URL (required)Use the final destination URL where you want to send traffic.[web:794][web:801]

utm_source (required)Identifies where traffic comes from, such as a platform or channel.[web:801][web:804][web:807]utm_medium (required)Describes the marketing medium, like email, paid search, or organic social.[web:798][web:804][web:811]

utm_campaign (required)Names the specific campaign so you can compare performance across channels.[web:798][web:802][web:805]

utm_term (optional)Often used for paid search keywords or audience segments.[web:804][web:802]utm_content (optional)Differentiate creative variations or placements within a campaign.[web:799][web:804][web:805]

UTM tracking URL

https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch&utm_content=hero_cta

Paste this URL into ads, emails, or social posts to track campaign performance in analytics tools.[web:801][web:804][web:810]

UTM tagging best practices

Consistent, lowercase UTM naming keeps reports readable and avoids splitting data across similar labels like "Email", "email", and "e-mail".[web:799][web:805][web:811]

Use utm_source, utm_medium, and utm_campaign on every external campaign link.[web:801][web:807]
Avoid tagging internal links; UTM tags are meant for external traffic only.[web:799][web:808]
Document standard values for each parameter so your whole team tags links the same way.[web:799][web:805]

AD SLOT #2 (IN‑CONTENT) — ideal for analytics, BI, and reporting tools.

Why UTM parameters matter

UTM parameters attach structured labels to campaign links so analytics platforms can attribute sessions, conversions, and revenue to specific sources and campaigns.[web:801][web:804][web:811]

Tips for clean campaign reporting

Plan a simple naming convention before launching campaigns and stick to it across channels.[web:799][web:805]
Use hyphens instead of spaces, avoid special characters, and keep names short but descriptive.[web:802][web:811]
Periodically audit campaign dimensions in your analytics reports to catch typos or rogue values early.[web:799][web:805]

AD SLOT #3 (BOTTOM) — strong placement for advanced analytics and attribution tools.