🔗

UTM Link Builder

Create trackable campaign URLs for Google Analytics instantly. Free, no sign-up required.

Build Your Campaign URL

Add UTM parameters to track your marketing campaigns

The full URL where you want to send visitors

E.g., google, newsletter, facebook

E.g., cpc, email, social, referral

E.g., spring_sale, product_launch, webinar_2024

For paid search keywords

To differentiate similar ads

Your Campaign URL

Copy and use this link in your campaigns

https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch&utm_content=hero_cta

Related Marketing Tools

🏷️
Meta Tag Generator
SEO meta tags
🔗
Slug Generator
URL-friendly slugs
📱
QR Code Generator
Create QR codes
🌐
URL Encoder Decoder
Encode/decode URLs
💸
AdSense Estimator
Earnings estimate
🤖
robots.txt Generator
Robots file

How to Use This Free UTM Link Builder

Building trackable campaign URLs is simple with our UTM link builder tool. Follow these steps to create professional marketing links that track perfectly in Google Analytics:

  1. Enter Your Destination URL: Paste the full website address where you want to send visitors (e.g., your landing page, product page, or blog post).
  2. Add Campaign Source: Specify where the traffic comes from, such as "facebook", "newsletter", "google", or "twitter".
  3. Define Campaign Medium: Identify the marketing channel like "social", "email", "cpc" (cost-per-click), or "referral".
  4. Name Your Campaign: Give your campaign a unique identifier like "spring_sale", "product_launch", or "webinar_2024".
  5. Optional Parameters: Add Term (for paid keyword targeting) and Content (to differentiate ad variations or A/B tests).
  6. Copy and Deploy: Click "Copy Campaign URL" and use your trackable link in email campaigns, social media posts, paid ads, or anywhere you want to measure traffic.

Why Use UTM Parameters for Campaign Tracking?

UTM parameters are essential for digital marketers, agencies, and business owners who want accurate campaign attribution. Without UTM tracking, Google Analytics groups all your traffic under vague categories, making it impossible to know which specific email, social post, or ad drove conversions and revenue.

With properly tagged UTM links, you can see exactly which campaigns deliver the best ROI, which channels deserve more budget, and which messages resonate with your audience. This data-driven approach helps you optimize marketing spend, improve conversion rates, and prove campaign effectiveness to stakeholders.

UTM Best Practices for Accurate Reporting

  • Use consistent naming conventions: Establish a standard format and stick to it across all campaigns to keep analytics reports clean.
  • Keep it lowercase: UTM parameters are case-sensitive, so "Facebook" and "facebook" appear as separate sources in analytics.
  • Replace spaces with hyphens: Use "summer-sale" instead of "summer sale" to avoid encoding issues in URLs.
  • Document your naming system: Create a spreadsheet or guide for your team to ensure everyone builds UTM links consistently.
  • Audit regularly: Check your Google Analytics campaign reports monthly to catch typos, duplicate values, or rogue tracking codes.
  • Shorten long URLs: While UTM links work at any length, consider using a URL shortener for cleaner appearance in social media or print materials.

Frequently Asked Questions

What is a UTM link builder and why do I need one?
A UTM link builder is a free tool that helps you create trackable campaign URLs by adding UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) to your links. These parameters let you track where your website traffic comes from in Google Analytics, helping you measure marketing campaign performance, ROI, and visitor behavior across different channels.
How do I use this free UTM builder tool?
Simply paste your destination URL in the "Website URL" field, then fill in the UTM parameters: Source (where traffic originates like "facebook" or "newsletter"), Medium (marketing channel like "social" or "email"), Campaign (specific campaign name like "summer_sale"), and optionally Term (for paid keywords) and Content (to differentiate ad variations). The tool instantly generates your trackable UTM link ready to copy and use.
What are the 5 UTM parameters and what do they track?
The five UTM parameters are: utm_source (identifies traffic source like google, facebook, newsletter), utm_medium (identifies channel type like cpc, email, social), utm_campaign (identifies specific campaign like spring_sale, product_launch), utm_term (tracks paid search keywords), and utm_content (differentiates similar content or links like banner_ad vs text_link). Source, medium, and campaign are required; term and content are optional.
Can I track UTM links in Google Analytics for free?
Yes, UTM tracking is completely free in Google Analytics. Once you create UTM links with this builder and use them in your campaigns, Google Analytics automatically captures the UTM parameters and displays them in your Acquisition reports under Campaigns. You can see exactly which sources, mediums, and campaigns drive the most traffic, conversions, and revenue without any paid upgrades.
What are UTM link builder best practices for campaign tracking?
Best practices include: use consistent lowercase naming conventions, replace spaces with hyphens or underscores, keep names short but descriptive, document your naming conventions, use utm_source for traffic origin (facebook, google, newsletter), utm_medium for channel type (cpc, email, social, referral), and utm_campaign for specific initiatives. Avoid special characters, maintain consistency across your team, and regularly audit your campaigns in analytics.
Do I need to sign up or pay to use this UTM builder?
No signup or payment required. This UTM link builder is 100% free with unlimited use. Generate as many campaign tracking URLs as you need instantly in your browser. Your data stays private—all UTM links are built client-side with no storage on our servers. Perfect for marketers, agencies, and businesses tracking campaigns in Google Analytics, Adobe Analytics, or any analytics platform.

Start Tracking Your Campaigns Like a Pro

Build unlimited UTM links for free. No registration, no limits, no tracking. Your campaign data stays private—all URLs are generated in your browser.

Explore 90+ Free Tools